The process of turning a status symbol
into a powerful marketing tool.
Your web site is an online showroom for your
organisation. It is accessible to potentially millions of visitors all over
the world. However, it will not be visited if it cannot easily be found.
The first part of the promotion is in your
hands. Your web site address should be included on anything your customers
or potential customers may see. This includes faxes, invoices, delivery
notes, brochures, advertisements, business cards etc. In
fact a good rule is to ensure your web address is
displayed in all the places you show your
A relatively cheap way of publicising your
site is to have a postcard made perhaps showing a part of your site and then
mail-shot all known and potential customers. This acts as a reminder of your
company and should attract an initial surge to your site.
Ensure that all listings in specialist
databases and directories include your web site address.
See if your suppliers and customers have web
sites and offer to trade links. This a process where you place a direct link
to their web pages on your site and they return the compliment by displaying
a link to your site.
Search Engine Promotion.
Promotion of your site in the major search
engines is crucial if you want to attract potential customers to your site.
SiteEng can ensure that your pages are designed, constructed and optimised
so that they can easily be indexed by the major search engines.
Most site designers say that they will submit
your site for inclusion into the major search engines
and directories but this is highly unlikely to yield results unless you are
unique in what you do.
Check out sites created by other designers
then test them by searching for a keyword related to their products or
service you would expect them to be listed under. Try this on a few
different search engines and see if the company is to be found in the
Existing sites that are performing
poorly can be modified and optimised to have the same results! This may
necessitate some re-design but in most cases the modified site will look
You could of course try and do it yourself
but surely your time would be far better spent on handling the enquiries
and orders generated from an optimised site which you can have now. Believe me, there
are no tricks or shortcuts just years of learning and hours of analysis and
programming, monitoring and adjustments.
If you are seriously interested in a
truly powerful marketing tool which will place the door to your showroom in
front of millions of potential customers who are actively searching
the web for your services contact SiteEng here
for your web site promotion.